P3 legal or ethical issues identified and resolved

Model Consent Form 

Signed Form 

Above shows the original Model Consent Form for the production of 'Why Run?'. 

Mean & Purpose:

Copyright is a legal right created by the law of a country that grants the creator of orginal work exclusive rights to its use and distribution, usually for a limited time.

Copyright Basics
Copyright owners possess five exclusive (not absolute) rights. These include the right to distribute and reproduce the work, the right to publicly display or perform the work, and the right to create derivative works (e.g. translations, new editions). Despite these rights, users have rights too. The extent and nature of
users’ rights vary with the circumstances. Sometimes users need to get permission and pay required royalties, sometimes they don’t.

Copyright Myths and Misconceptions
Contrary to popular opinion:
1. Copyright law does not protect ideas. It
protects the expression of ideas. If you want
to protect an idea, use a secrecy agreement.

2. Copyright owners don’t need to do anything
to get a copyright. Rights begin at the
moment of creation because the rules say so.

3. A copyright notice isn’t required. Earlier
versions of the law required it—not anymore.
However, so many people don’t know this,
using a notice is a good idea. Here’s an
example.

Copyright © 2005 Terry Smith

4. Registration isn’t required. There are
advantages to registering a copyright, but it’s
not required.

5. Owning a copy of a copyright protected
work isn’t the same thing as owning a
copyright. Owning a copy is like renting an
apartment. You bought the right to use it.

Reference: Excerpt from
http://www.mccc.edu/pdf/copyright_compliance_final.pdf

Article 8 in the Human Rights Act is - The Right to Privacy.

Videographers, photographers and press must always bear in mind this right. If any image or article is posted that do not give the correct facts, and no consent has been given, this could cause problems and possibly litigation for the press company.

Use of long-lens photography - Photographers, especially paparazzi must think and cogitate before taking images. They must consider the concequences of their images. For example, if they take images of a celebrity or well known person, when they are not in the public eye, e.g at their own home, a photographer should not use a long-lens to capture images of them without being seen, or without asking permission. This, in most cases will go against the rights of the celebrity, therefore resulting in a complain being made and most likely a fine or other consequence given to the photographer if they image was published.

When creating a media product, it is essential to consider copyright laws. The importance of this very high, and if one did not abide by the law they could face litigation, leading to great fines or even imprisonment depending on the extent of the crime.

Copyright is a form of protection provided by laws giving full ownership and media rights to the creators of an original pieces of work, including books, drama, art and musical pieces of work. This entitles them to control how exactly these pieces of work are used, distributed and shared.

Acquiring consent (licensing) from the legal copyright owner gives copyright permission to use the material or pieces of work created by the owner for various purposes.

Request to Film in London

Whatever location you are using, no matter how public it seems, it is likely you'll need to notify or get permission from somebody.

The impact of failing to inform relevant authorities could result in unnecessary police resources being deployed. It can disrupt your filming and the local community.Each Borough in London has an office that deals with filming, these are called Borough Film Services (BFS). They are the first point of call for on-street filming as well as filming on public land or in council owned properties.

The Service will liaise on your behalf with council departments, including those responsible for parking and refuse collection.

The BFS will be able to:

• Let you know where you need permission to film
• Inform you of potential filming hotspots – or of anything going on in the area that may disrupt your filming
• Advise you on whether or not you need to contact the local police

http://filmlondon.org.uk/get-permission-film

My name is Sam Sherwood, and I attend Kent College Independent School, Canterbury. On Saturday, 29th November, I wish to film in and around Southbank. The footage I will take is for an A-Level media piece which requires scenes in the city, and would not be published to make profit of any sort. I will only need my camera and tripod. The filming will be completed within five hours at the most. I require very short clips of busy streets in the city, and one scene in which the protagonist would be running slowly for short periods of time and therefore there should be absolutely no disruption to the public walkways or roads. 

Best Regards,

Sam Sherwood

Kent College Canterbury

Background Music

As soon as I heard the track used in my final production, I fell in love with it and had complete intentions to use it. The track additionally inspired me to change the script and order of the advertisement, in order to coincide with the music perfectly, leading to changes being made in both production (filming) and post production (editing). 

However, I faced a difficulty when trying to identify the owner of the music. The track was posted on YouTube by user 'Denis Lee', whom has been inactive for three years, and there was no indication or reference to whom owned the track in order to source permission of use,  Therefore I messaged the user on the comment section hoping for a response and further discussion: 

 The final production will not be broadcasted to the public and be used for Unit 17 CTM only. 

Orphan Works

Author: Dinusha Mendis 

A work – such as a book, a piece of music, a painting or a film – in which copyright exists, but where the copyright owner is either unknown or cannot be located is referred to as an ‘orphan work’. Orphan works can be a real problem for users who want to make use of such work, whether for commercial or non-commercial purposes. 

I am awaiting a response from the publisher on YouTube, however it is not clear whether the piece of music is copyrighted or a recording made from an unknown source.

Use of Nike Products

Nike have a particular section on their website stating their policies and terms of use. If a corporate organisation were to use the images for profitable purposes, the following statements would apply

Source: http://help-us.nikeinc.com/app/answers/detail/a_id/1071/~/can-i-use-nike-trademarks,-images,-logos-or-advertising%3F

CAN I USE NIKE TRADEMARKS, IMAGES, LOGOS OR ADVERTISING?

Nike doesn't grant permission to use or modify trademarks, logos, images, advertising or similar materials.

It's your responsibility to determine whether your proposed use is legally permissible. For example, some uses of Nike logos in a textbook may be considered “fair use.”

Nike is unable to respond to requests for permission and does not fulfill interview requests. NIKE, Inc. (capitalized) is the correct use of Nike when referring to the company. Nike (sentence case) is the correct use when referring to Nike as a brand.

Affiliate brands should be referenced as follows: Converse Inc and Hurley International LLC.

P2 (c) solution of any identified hazard/risk in line with health and safety procedures

Risks

Cars on the road - A large risk involved with filming in the city of London is the vast number of drivers and commuters that pass through the streets. As the film takes places in various boroughs and locations within the city, it involved traveling along streets and additionally filming (and running) through along the pavements next to roads. In this case, there was always a risk of a car crash or situation in which could not be prevented by myself or the actress. As this hazard was out of our control, we ensure we stayed aware throughout the day and did not put ourselves in danger through being irresponsible. We avoided busy streets and abided by general traffic and crossing rules, e.g waiting for red light and a signal to cross. 

Loss of Equipment / Stolen Equipment -  The use of expensive filming equipment involves a risk of damage, loss or the equipment being stolen. In order to avoid this risk I must be fully aware of surroundings at all time, keeping equipment close by and simply not forgetting to pick it up. Additionally the equipment can get damaged. On the day of filming it began to rain heavily for an hour, but in order to get shots completed we continued. Rather than leave equipment unprotected, all lenses and charging equipment were stored in a Canon carry bag, protected by a larger plastic bag in order to keep it safe and dry, and the camera body when filming was covered by an umbrella attached to a tripod or in some cases, myself holding it in one hand. This ensured all equipment was protected from getting water damage. 

Finally, throughout the day the equipment was either being operated, or kept close by and discreetly packaged, in order to reduce the risk of thieves being tempted to steal any of the equipment. I did not leave lenses or the camera on show when they were not needed. 

Setting Up of Tripod / Equipment - When operating filming gear, there will always be a risk of falling or tripping. For example, if a tripod is incorrectly set up and one leg is shorter than the others, it may fall and be damaged, or injure myself, actress or a member of the public. In order to avoid this risk I assured all equipment was set up correctly and efficiently every time, and also avoiding busy streets in which may increase the risk of someone tripping or colliding with myself or camera gear, as well as the actress running.

Filming -  In some cases when filming, members of the public ma acknowledge that you have by coincidence filmed them as they walked along the street, in most cases unintentionally. However some members of the public may be unhappy with being filmed and demand the clip is deleted, or become violent due to the fact they have been filmed. Although this risk is very rare and unlikely, it is still best to try and avoid filming individuals who have no involvement with the film, unless you are filming large crowds where this goes unnoticed. If anyone is unhappy with themselves being caught on camera, simply agree to stop filming and allow them to carry on with their day. 

RISK ASSESSMENT - http://www.hse.gov.uk/pubns/indg360.pdf

What is risk assessment?

Risk assessment is a careful examination of what could cause harm to people, so the production company/producer can weigh up whether adequate preventive or control measures have been taken or more should be done to prevent harm and to ensure that minimum legal standards are met.

You need to determine whether there are any significant hazards involved with the production activity and whether sufficient precautions have been taken to reduce the risk.
A hazard is something that can cause harm, eg chemicals, electricity, noise, work at height, loose cables. A risk is the chance that somebody will be harmed by the hazard, usually classified as high, medium or low.

Who should do risk assessment?
A competent person, who has knowledge, experience and understanding of the task or activity under assessment, should carry out the risk assessment.
If special technical knowledge is required, more than one person may be required, including someone who has the necessary competence in the particular activity, eg stunts, special effects, flying, animals, set design.
The producer is responsible for ensuring that risk assessments are completed for their productions. In practice, they may delegate risk assessment to other people, such as production managers, designers, heads of departments, the location manager or the unit manager.

In this case, the producer must ensure that:
●  the person delegated is competent to perform the assessment, if
necessary, by providing training in risk assessment procedures or
other aspects of health and safety;
●  the assessment is carried out;
●  necessary controls are implemented effectively throughout the
production;
●  the assessment is reviewed where changes or new circumstances have made the original assessment no longer valid.
For small-scale productions in low-risk situations, eg those involving a single camera or small crews, it is likely that the assessment can be carried out by the crew on the ground. The production company/producer must ensure that crew working on this style of production have the necessary
competence to perform risk assessment and implement effective controls.
In the case of ‘non-production’ activities, the responsibility for assessment rests with the departmental manager. Again, they are likely to delegate the assessment to others but will still retain the responsibility for ensuring that those to whom they delegate are competent to perform the assessment, that the assessment is carried out and the necessary controls are implemented
effectively and reviewed.


How do I carry out a risk assessment?
There are five simple steps in risk assessment:

Step 1 Look for hazards

Don’t get bogged down with trivial hazards; concentrate on those posing a
significant risk of injury or harm.

Step 2 Decide who might be harmed and how

Think about who may be affected and those who are particularly at risk.

Step 3 Evaluate the risk
Consider the chance and severity of harm that each hazard may cause, taking existing control measures into account.
Judge whether an actual risk (high, medium or low) is likely from the identified hazard. Determine the necessary control measures using the following hierarchy of approach:
● avoid the risk completely; but if this is not possible
●reduce the risk to acceptable levels;
● provide training and instruction, and personal protective equipment if the risks cannot be controlled in any other way;
● reduce risk at source by developing safe systems of working, giving
collective measures priority.

Step 4 Record the significant findings
The significant findings of the risk assessment should be recorded and communicated to those people who may be affected. In practice, this means ensuring that the production team and any contractors are informed of the significant hazards, the likely risks and the required control measures. Keep
a record for future reference, it will help to demonstrate compliance with legal duties. The legal requirement to record findings applies if five or more people are employed but smaller companies are recommended to record details in order to show that they have carried out risk assessment.

Step 5 Review and revise your risk assessment
New hazards can be introduced if there is any significant change in the
activity, equipment, substances or procedures. Risk assessments should be
revised following any significant change or when they become out of date. If
there have been no changes, the assessment should be reviewed at least once
every three years to ensure that the precautions are still working effectively.

P2 (b) potential hazards / risks

The purpose of a risk assessment is to identify any hazards that may occur whilst filming. By identifying the risks and hazards, it is much easier to prevent them from happening, as you can work out the necessary methods to reduce and stops risks and hazards.

If I were not to complete a risk assessment, I would have an increased risk of a hazard occurring, which could have been prevented by doing a risk assessment. Not only can a risk assessment protect myself from harm or facing risks, is can reduce or prevent damage of the equipment used, such as lighting, cameras and tripods. By taking simple precautions noted on the right hand side of the risk assessment, I can reduce my risk of facing problems and facing hazards.

Here shows a variety of different potential hazards faced on the day of filming:

Rain and Slippery Surfaces 
Firstly, the previous day had experienced a fair amount of rain, leading to slippery wet surfaces throughout the day of filming. The picture shown below gives a clear sight of the running surface being wet, therefore the actress had to be exceptionally careful when filming in order not to slip over an fall. Additionally she wore running trainers that were appropriate for the weather we experienced on the day.

Running and Jumping on obscure surfaces
The following images show two different occasions in which we faced obscure or potentially risky running surfaces. One of the clips in my film consisted of running and jumping onto and then off of a structure. Fortunately the rain had not caused the surface to be slippery when filming, however there was still a risk of the actress injuring her ankle or leg when filming, thus we were very careful and did not rush this shot, ensuring it went smoothly and she was wearing the appropriate footwear.

This image shows the second example of a potentially risky running surface due to it being uneven and cracks in various places. The majority of filming was done of surfaces that were safe and flat, however when passing by areas that were slightly more uneven we took great care when filming.

This image shows the busy roads in which we filmed and passed on our production day. Roads were used for lapse footage in addition to the actress running across (when safe). Roads were only crossed when the signal indicated to do so, and we never filmed in environments that posed threats to the actress or myself. 

The final image shows the actress running past Southbank's famous skatepark. Although it was not particularly busy on the day of filming, there were still skaters at the park that Anna had to be aware of. We stayed as far away as possible from those in the park in order to avoid collision of any kind, resulting in smooth filming and reduced the risk.

P2 (a) outcome of recce(s)

Recce - filming  Recce is a military term that has been borrowed by media production in the United Kingdom, derived from "reconnoitre" (British English) "reconnoiter" (American English), the verb form of "reconnaissance". It is a pre-filming visit to a location to work out its suitability for shooting, including access to necessary facilities and assessment of any potential lighting or sound issues.


The city scenes will be filmed in London, and below I have indicated all the places I will be visiting to film for my advertisement. I have visited every location prior to filming and can confirm it will be a safe area to film. Although there will always be a risk as I am in a busy city, I will take the appropriate precautions to avoid problems or issues. Taking care of equipment and my own safety is the most important factor, therefore I will be alert throughout the day and ensure all equipment is safely positioned and when not needed will be supervised and in a protective bag.

Locations

Golden Jubilee Bridge

The Golden Jubilee will be an ideal location to film part of my production. The bridge offers scenic views of both The London Eye, Big Ben and The Houses of Parliament. Although a regularly used bridge, the large area used for pedestrians offers a wide enough space in order to film the protagonist running. I aim to shoot just three shots from the bridge and therefore disruption to the public will be minimised and should not cause traffic on the bridge. Additionally, the landscape views will enable me to take a time-lapse video of the London Eye, enhancing my final production and adding diversity to the advertisement.  

South Bank, London 

The majority my scenes will be taken at London's South Bank. This gives the opportunity to combine the cityscape, with the river as well as the street views. This location will enable me to shoot a diverse range of footage to create an interesting final product. 

Southbank Skatepark 

The famous Southbank Skatepark and the surrounding area will be featured throughout the final production. The iconic skating area provides a diverse range of graffiti art that may be in contrast to the actress running in clips, providing a captivating backdrop in addition the to film itself. Ideally the audience will recognise some of the areas in which the production will be filmed, and perhaps be inspired to go running in those areas, using NIKE running shoes. 

The surrounding area is a large straight of pedestrian only road in which has many locations that would look interesting when captured on film. During the autumn/winter the area is not as busy and therefore there will be enough room to film and for the actress to run.  

The are shown below is another location in London's Southbank next to Westminster Bridge. This is where I plan to shoot close up of the runner's feet as she runs down the concrete stairs. This is ideal for match on action shots.

Between Westminster and Southwark Bridge, there is an open park with beautiful surroundings. The majority of clips shot on the day will be city based, however this park gives a nice contrast within the production, and shows that NIKE running shoes can be worn in all environments.  

Canary Wharf

Canary Wharf is one of the locations in which I will be filming. This will involve using time-lapse photography to capture footage across a longer period of time, then speeding it up to create an enticing effect for my advertisement. Research has been completed to identify the most appropriate location to shoot the time-lapse.

P1 pre-production materials for a planned original audio-visual media product

Film Synopsis/Treatment

Title: Why Run?

Medium: NIKE Running Television Advertisement 1080p Film

Running Time: 2:50

Characters : One Individual 

Target Audience: The target audience for 'Why Run' will be consumers of NIKE running equipment. This target audience consists of a vast range of individuals both male and female and additionally the focus will be internationally due to NIKE being a multinational company, and one of the leaders in the market. The production is filmed to encourage those who are not already running on a regular basis to run. NIKE products have been used throughout, the actress' attire was entirely NIKE in addition to the running shoes. Furthermore the video should be inspiring to those who already run or take part in physical activity, and informing them that using NIKE is the best way in which to achieve goals. 

Beginning: Why Run will begin with a POV shot of an individual looking at their watch. The Apple watch used will begin a countdown in order to indicate the individual is about to start running. The audio in this beginning scene will be a constant build up to the next part of the clip and should match the countdown of the watch, sounding similar to the ticking of a watch. As the countdown finishes, the audio changes to loud tribal drums to create an atmospheric feel to the video. Furthermore the short cut clips will begin, including the NIKE logo, running trainers and the film's title, 'Why Run?'.

Middle: After the introduction concludes, the clips cut to a wide angled shot of an individual beginning their run outside their house, taking a final glimpse of the watch previously seen at the start of the film. The following clips show the protagonist running through the streets of London, facing the elements and continuing their exercise. The audio remains as tribal drumming which continues a fast pace throughout. Shots from all angles will take place within this scene, giving a complete perspective of the individual running. Throughout the middle scene, clips will reference back to the advertisement tile of 'Why Run?', asking the audience directly this question, but discreetly answering it with a response of showing a NIKE logo after this question. The running will continue and scenery will begin to change, presenting to the audience that using NIKE trainers will enable runners to complete exercise in all environments. Match on action and continuity editing will be used throughout this scene.

End: As the runner reaches a park, the music begins to slow down and drumming tempo reduces. This means each clip will last slightly longer than the fast pace atmosphere that has occurred until this moment in the film. 'Why Run?' and NIKE logos make an appearance in the longer clips. The final clip shows the runner back at her house from the opposite direction, as though she has returned from a very intense and proactive run.

'Why Run?' contains no dialogue and therefore the scrip will consist of stage directions and detailed notes.

SCRIPT

Beginning 

EXT - London House

Anna Weston: Point of View shot of Apple Watch as the countdown for the run begins

Direction: Hold arm up as though you would when looking at a watch, tap 'start' button on the watch and continue to hold watch up as the countdown begins

Insert - NIKE LOGO on drum beat & 'Why Run?'

EXT - London House 

Establishing wide angled shot of the protagonist's city house, as she views her watch and begins to run. Actress turns to her right out of the porch and continues to run in the same direction.

As the protagonist continues to run, match on action shots from low angles will be visible on screen. The street remains the same and the runner followers her current path along the road. 

EXT - City Streets

Match on action and continuity editing allows for discreet location change within scenes - Runner follows pathway and then jumps up onto stone area in centre of shot. Two cameras will be used to film this, one behind as a following shot and second camera on the stone wall filming the protagonist's trainers as she jumps upon the wall. 

EXT - QUICK CUT TO RUNNING DOWN CONCRETE STAIRS  

Short clip of the individual running down stairs cuts to a medium close up running under a bridge, showing almost a reaction shot of the actress. As the music changes a longer clip is shown - wide shot of the runner with billboard/sign behind her and no other people in shot. 

TIME-LAPSE SHOT OF CITY STREETS - This indicates time passing and continues fast pace due to the busy streets of London.

Insert - NIKE LOGO on drum beat & 'Why Run?'

EXT - Bridge on Southbank, London

Three match on action shots will be shows whilst the actress runs across the bridge. Each cut will be in time with the music as the drums are hit. Runner continues as before, simply running in the same direction as a reasonably fast pace, proving she can succeed in this run and face all environments. 

EXT - City Streets

Actress sits on the floor in the street and holds her ankle. This presents to viewers that she may have picked up an injury whilst running. However this clip is followed by NIKE LOGO and 'Why Run?'. 

Furthermore the next set of clips continue along Southbank, London and the runner proceeds with her run without any sign of injury. These clips combined show NIKE to be inspirational and the reason to run. 

Insert - NIKE LOGO on drum beat & 'Why Run?'

AUDIO - speeds up - Many clips will be used in order to maintain the pace of the film and match the audio that the audience can hear. These clips will be tightly cut match on action shots. 

EXT - Running area in City

Audio - Slow Down 

As the tempo of the drums slow down, the clips follow this trend accordingly. The protagonist will continue running through the park area, however on every drum beat NIKE LOGOs and 'Why Run?' will be shown, interrupting the clips but gives a very intense atmosphere to the advertisement.

Insert - NIKE LOGO on drum beat & 'Why Run?'

EXT - London House 

The individual's run is coming to its conclusion, and the last shot is the protagonist running from the camera's right hand side as though she has done a complete loop, indicating to the audience she completed a long, intense run that NIKE helped her achieve. 

Storyboards 

Shot List

Schedule

Filming : Tuesday 6th October - Full Day 

Editing : Friday 9th October - Onwards

Equipment

Canon 7D

Canon 5D

Rode Mic

Tripod

50mm Lens

80mm 

Call Sheet

Anna Weston

Props

Trainers
Energy Drink
Apple Watch
Map

Production Schedule 

The following pre-production materials were produced to follow my original film concept. However throughout the production of 'Why Run?', the film began to develop into a more captivating and interesting production, meaning the initial storyboards, scripts and shot lists became redundant. I gained footage for the planned production, however with editing and additional footage the productions storyline and overall style was changed. Below shows the concept and initial planning stages representing how independent film productions can change throughout stages of development. 

This film production will be used as a promotional video.

Beginning: The film will begin with a view of an individual awakening in bed. The voiceover will then begin explaining the aims and goals of the individual as they remain in bed. Then V/O will discuss the problems with achieving these goals/drawbacks. All of this will occur very quickly to ensure audience remain captivated throughout. These short clips will include making coffee/socialising/health excuses/too tired/wrong equipment/ that the individual might consider before achieving the goals.

Key Scenes: The middle section involves the main advertisement message, which essentially is how to change one individual's struggle into a successful achievement. Short clips will remain to keep consistency and allow audience to remain engaged. The protagonist leaves the house to complete a run. V/O still mentioning excuses, perhaps thinking about returning home. Protagonist then stops, takes a sip of sports/energy drink - upbeat music begins and they start to run. Music cuts out - "Now I'm focuses." - Time Lapse and long shots may be used. Throughout this section, many different filming and editing techniques will be used to emphasise the distance run by the individual. A diverse range of shots will be completed enabling the techniques to be effective. Although the majority of the storyline takes place on streets/running, the audiences should remain engaged throughout due to the use of voiceover and interesting film techniques.

End - The concluding scene reveals the distance and route taken by the individual. Stop motion animation will be used for this. Then promotional message is shown. 

Drink *inset name here* - For Personal Success

Initial Idea

Film Concept: Mind Games - A film following the life of one individual. One person trying to achieve a goal e.g determination to exercise/reach a breakthrough in business etc. - The film will present the regular events in the individual's life, however audio would only include background music, and a monologue/voiceover.

 This voiceover is essentially the thoughts of the individual, (this could be either his current thoughts, or the person analysing what is going on/what he could do better to achieve his goals.

The film would include the individual working on determination and motivation to succeed. It will be focused on his thoughts processes to convey to the audience how the individual progresses to succeed.

Short snippets to present a day in the life of the person. Quick/jump shots should be used and maintain a fast pace throughout.

The life of a city worker - turns out to all be in his head? Promotional video for perhaps Nike, Adidas, Lucosade etc?

Planning - Inspiration for editing/filming techniques

 

Storyboards

SCRIPT

BEGINNING - BACKGROUND MUSIC FADES IN

INT. BEDROOM - MORNING 

BLACK SCREEN 

Light begins to appear in the individual's bedroom. As the sleeping male begins to wake

VOICE OVER - NARRATION - PROTAGONIST

That’s what life should be like, but sometimes I face the same problem as many others, having motivation to run. I struggle to overcome the constant mind games, and continue to think up new ways to distract myself from running. I ask myself, why run? 

There’s innumerable excuses;

I’m too tired
I haven’t had coffee yet
I need to work
The doctor said I shouldn’t 
I’m injured
I ran yesterday
I’ll run tomorrow
It’s raining

Cuts to montage

Clips include:

Cup of Coffee

In Bed

Office/At Work

Health/Tablets

Run Tomorrow

Ran Yesterday

*STEPS OUTSIDE* EXT.

RUNNING SCENES

MANY SHORT CLIPS CONTINUE, SHOWING VARIOUS AREAS WITHIN A CITY - POV/FACE CLIPS INCLUDED - MANY DIFFERENT ANGLES

INT. BEDROOM - MORNING 

BLACK SCREEN

VOICE OVER - NARRATION - PROTAGONIST

That’s what life should be like, but sometimes I face the same problem as many others, having motivation to run. I struggle to overcome the constant mind games, and continue to think up new ways to distract myself from running. I ask myself, why run? 

There’s innumerable excuses;

I’m too tired
I haven’t had coffee yet
I need to work
The doctor said I shouldn’t 
I’m injured
I ran yesterday
I’ll run tomorrow
It’s raining

Cuts to montage

Clips include:

Cup of Coffee

In Bed

Office/At Work

Health/Tablets

Run Tomorrow

Ran Yesterday

CUTS TO Map - Stop Motion Animation to show how far completed on the individual run. This shows improvement and the difference made by using NIKE